Enabling the Unavailable Trip: Consumer Welfare and Willingness to Pay for Multimodal Technology
Abstract
We recover the valuation for multimodal technologies using detailed data from a long-distance transportation platform in France. About 66% of the trips booked on the platform start or end in a different location from the one consumers initially searched for. We estimate a structural demand model and quantify the disutility arising from these spatial mismatches. We find that consumers are willing to pay EUR 6.95 to eliminate the average distance gap, and older and privacy-sensitive consumers would pay more than younger ones. We use our estimates to study the gains from eliminating spatial mismatches through the multimodal technology. The technology would raise total consumer surplus by EUR 11.7 million: EUR 0.57 per searcher or EUR 5.6 per booking. We show that the platform could charge a uniform fee of up to EUR 5.2 per trip for the technology without reducing the average surplus.
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